Come and discover the JORI novelties during IMM Cologne 2012 | Press Release | Design furniture

20 December 2011

IMM Cologne
Trade Visitor days: 16 until 22 January 2012
Public days: 20 until 22 January 2012
Hall 11.3, stand P031-O030

JORI would like to invite you to its fully renovated stand at the IMM in Cologne. Pillars several meters high delimit the stand, creating an impressive setting in which the new JORI models are displayed in a classy showcase.

JORI’s new image, as presented in the catalogue, the film, and on the website is now a three-dimensional form. We are proud of this new style and we would like to celebrate this renovation with you in Cologne.

Also in terms of models, this new momentum continues. The main theme in Cologne will be tailor-made seating comfort, the common thread through the entire JORI range. In this context, two new products are in the spotlight, notably the Tigra JR-2200 and the Ponto JR-3790. Furthermore, you will also discover an extensive range of TV armchairs, which are now available in 3 versions: mini, medi and maxi. We also have a few surprises for you in store.

In 2012, it will be 40 years since JORI’s breakthrough with its revolutionary relax mechanism. We will celebrate this by presenting a “limited edition relax chair” which is based on the successful model Yoga JR-7360 and emphasizes JORI’s know-how in terms of leather finishing.

It will be our pleasure to show you these models in Cologne and we’re looking forward to seeing you there.

See you soon in Cologne!

About JORI - Designed for dynamic seating

JORI works with international designers to create beautifully ergonomic, personalised sofas and reclining chairs, manufacturing them with the greatest care in its Belgian workshops. This traditional craftsmanship and the use of materials of the very highest quality guarantee the sublime finish and long service life of every item of JORI furniture. These key ingredients have been at the heart of JORI’s success for more than 55 years, offering all customers unparalleled seating comfort, each and every day: designed for dynamic seating.

Distribution is through an international network of independent distributors and agents. Thanks to its annual participation in the furniture fairs of Cologne and Milan the brand’s name awareness continues to grow worldwide. In 2019 JORI opened its first flagship store in Taipei. Since the foundation in 1963, the development of JORI’s unique patented recliner mechanism allowed them to position themselves as the global leader in the recliner sector. In addition to seating furniture the JORI collection also offers a range of tables and footstools.