THE SHIVA SOFA STILL SUCCESSFUL AFTER 40 YEARS
Since French designer Jean-Pierre Audebert put the first lines of the SHIVA design sofa down on paper 40 years ago, thousands of models have left the Belgian JORI production site. Today, SHIVA’s pure lines, flexible comfort and modular character are still hugely popular.
Jean-Pierre Audebert is one of the designers who undoubtedly contributed to the development of the JORI collection’s success.
40 years ago, Audebert drew the first lines of a trendy, sleek sofa for JORI that went on to surprise the market with its sleek, soothing design and extremely low back. Even though his design was not actually marketed until 10 years later, Audebert and JORI were clearly ahead of their time with this model, and the innovative design instantly left its mark on JORI's distinct DNA.
Model JR-3900
So why "SHIVA"?
The name of the Hindu supreme god SHIVA is linked to the philosophy of the Kamasitra collection that JORI launched around the turn of the century and that included SHIVA. The name Kamasitra is inspired by the ancient Indian book of love, the Kamasutra, and the ‘all shapes of life’ promise. This guide teaches you how to reach the highest physical pleasure by using all your senses, and how to relax your mind completely. This quest for supreme physical and mental pleasure is exactly what also inspired JORI for the design of its seating collections.
SHIVA would not be a true part of the JORI family if it did not pay a great deal of attention to the flexible comfort this Belgian brand prides itself on. The optically low back, for example, is foldable with a simple push for the best possible comfort experience.
40 years later, SHIVA has stood the test of time and is still a bestseller in the JORI range after a few slight design and comfort tweaks.
Model Shiva JR-3960
In addition to leather, SHIVA is now also available in fabric and its frame has recently been made lighter. The model's main advantage is undoubtedly its modular concept, which has been extended over time to include an impressive range of personalised options. Some examples are the available seat height in three dimensions, a choice of armrests, several luxurious leg finishes and a wide range of upholstery and cushions.
The SHIVA seating range also includes many types of footstools and side tables that can be integrated into the seating configuration or added as a stand-alone element according to the customer’s wishes.
SHIVA’s 40th anniversary should not go unnoticed and deserves a festive celebration by the JORI sales network.
This year, JORI is paying tribute to the SHIVA icon and designer Jean-Pierre Audebert. Its entire dealer network is now offering the current SHIVA sofa model at festive conditions until the end of 2020.
Table Shiva
ABOUT JEAN-PIERRE AUDEBERT
It was in 1967 that Juan Jorion met Jean Pierre Audebert in Paris at the salon of the famous ‘Société des Artistes Décorateurs’, an organisation which groups the crème de la crème of French designers. Audebert presented a furniture collection for young children and also a range of office chairs.A close collaboration was born which contributed to the success story of JORI.Jean-Pierre Audebert graduated from the Ecole Boulle, where he was also a professor at the begin-ning of his career. As an architect, he earned his stripes with interior projects for financial institu-tions, public buildings and schools. He also carried out several projects for the French High-Speed Train or TGV
